Helping a DEI Thought Leader Build a Sustainable Social Media Presence 🚀

Joey is a DEI Keynote Speaker, Certified Coach, Consultant and LinkedIn's Top Voice 2023

Miguel had a powerful message but struggled with creating consistent, high-quality content that aligned with his brand and business goals. He needed a structured content system to help him show up online and book more speaking engagements, without spending hours on content creation.

I worked with Miguel for three months to develop a scalable, repeatable content strategy that allowed him to consistently engage his audience without the overwhelm. We focused on building a system, not just making content, so he could confidently sustain his online presence beyond our collaboration.

✅ Strategic Planning – Defined key content themes based on his expertise and audience needs.

✅ Content System Setup – Built a Notion-based content management system for planning, organizing, and reviewing content.

✅ Brand & Visual Refresh – Updated his LinkedIn profile and redesigned social assets (profile banners, post templates, reel covers).

✅ Content Creation & Repurposing – Developed short-form videos, carousels, and static posts to maximize impact across LinkedIn, Instagram, and Facebook.

✅ Coaching & Best Practices – Provided guidance on recording, messaging, and engagement strategies to help him feel confident on camera.

✅ Performance Optimization – Analyzed weekly performance to refine content and improve reach.

Increased LinkedIn video views from <1,000 to 3,000-6,000 views per post

Gained 1,000+ new followers, reaching nearly 12,000 total

Established a scalable content system that Joey can now maintain independently

Created custom Canva templates for continued content creation