Galeno Solutions 1 :: Behance

Galeno is a leader in prepaid medicine with over 35 years of experience.

The client wanted to generate a unique experience by incorporating new online functionalities for members, such as making appointments, initiating procedures, and viewing the results of studies.

New features include digitalized face-to-face experiences, making them online and a brand update that adopted minimalistic and modern aesthetics.

To understand the local scenario of the industry where the designed was going to be implemented, a survey of the main prepaid sites in the country was carried out. It also helped to show our owners why it was strategically good to make certain design decisions.

A workshop was held with key prepaid stakeholders who have different levels of contacts with our end users. From people who attend to patients in the call center, those who manage and respond to comments in networks, to area leaders and managers, this workshop helped build our people from all perspectives. We worked in groups on empathy maps, then defined archetypes.

Functional analysts were involved in the design of the new functionalities. Intensive prototyping sessions were organized in line with technological constraints that had to be respected if the solution was to be viable.

We mapped the experience to focus on the most valued feature implemented.

The first phase of usability testing was completed with users, surveys were prepared and their reactions were recorded. The results indicated that a new iteration was needed, but the testing time was over, and the project had to move forward. It was decided to rethink the screens and do guerrilla testing in the office with colleagues who were not involved in the project.

In the beginning, the team worked with bounded guidelines and followed material as the primary reference. In the second iteration, a component kit was created and the path became clearer. Everything was easier and the layout was simplified. Consistency was achieved throughout the interface and developers built from the same components ensuring continuity.