Replay 2023 is Disney+ Hotstar’s personalised year-in-review experience - a one-of-a-kind journey tailored uniquely for each user. It weaves together a series of engaging, interactive stories based on your individual viewing behaviour throughout the year. Whether you binge-watched thrillers, followed every cricket match, or revisited your favourite sitcoms, Replay 2023 reflects your entertainment journey in a visually rich, immersive format.

Each story is dynamic and distinct, celebrating your tastes, habits, and memorable moments on the platform. From most-watched genres to iconic scenes you replayed again and again, it turns your viewing data into share-worthy content.

The experience is designed to be fun, surprising, and socially engaging - allowing you to share your Replay stories with friends or post them directly on platforms like Instagram and X. With Replay 2023, reliving your year in entertainment becomes a celebration of what made your screen time special.

To increase user engagement, brand affinity, and social reach for Disney+ Hotstar by transforming individual viewing data into an interactive, shareable year-in-review experience. Replay 2023 aims to deepen emotional connection with the platform, encourage repeat usage, and drive organic growth through user-generated content, while showcasing Disney+ Hotstar’s capability to deliver personalised, data-driven storytelling at scale.

Here are some of our branding and logo explorations. We explored a range of directions - some aligned closely with Disney+ Hotstar’s existing brand, while others took a more premium, out-of-the-box approach.

Our approach was to craft each story with its own captivating narrative, pairing it with a distinct visual style that brought its personality to life.

As you can see here, users get personalised stories - ranging from highlights about their favourite cricket player to insights on the top three movie genres they’ve enjoyed over the past year - all based on their viewing preferences, and shareable as many times as they like across social media.

To launch our all-new Replay 2023 feature, we designed a wide range of engaging social media creatives aimed at building excitement and sparking conversations. At the heart of our campaign was the tagline: 'You pressed play, we made history. & now it’s time to hit Replay.' It celebrated every moment our users spent with us throughout the year, transforming their viewing habits into a personalised, share-worthy journey they could relive and enjoy all over again.

Replay 2023 delivered an unprecedented scale of engagement, generating 200+ total views, captivating 50M+ unique viewers, and driving over 2M+ social shares across platforms. The experience not only celebrated each user’s unique entertainment journey but also sparked widespread organic conversations, turning Replay into a nationwide cultural moment. This surge in participation and virality significantly amplified Disney+ Hotstar’s reach, strengthened brand recall, and deepened emotional connection with audiences - reinforcing the platform’s position as a leader in personalised, data-driven storytelling.