Udemy - Content Innovation Fund

In 2026, I collaborated with Udemy’s team on their Content Innovation Fund website, shaping the visual direction and overall look and feel. From early ideas to final execution, we worked together to create something that feels fresh, simple, and engaging. We explored a shape-based visual style to express creativity, and built a flexible system of colors, forms, and animations that works smoothly across the site. The focus was to keep everything lively and friendly, while making sure the experience stays clear and easy to use.

We used Udemy’s signature purple as the base and introduced a set of supporting colours to expand the palette. This helped us create a fresh and distinctive visual style while still keeping it clearly recognisable as Udemy. We also explored a mix of shapes, including vector and subtle 3D/perspective forms, along with light grain effects to add depth and texture. The idea was to strike a balance, something that feels new and expressive, but still familiar and consistent with the brand.