Not every coffee moment needs
Jeremiah Haastrup
Not every coffee moment needs a rush.
Nocaff is my recent brand identity concept, created for people who want the ritual, flavour, and comfort of coffee without the caffeine kick.
Built around a French Vanilla profile and an identity rooted in ease, the brand was designed to feel calm, modern, and distinct on shelf. From the wordmark to the sloth illustration, every detail was made to turn decaf into something memorable, not ordinary.
It was a chance to explore how quiet can still stand out.
View the full project on Behance:
Like this project
Posted May 14, 2026
Not every coffee moment needs a rush. Nocaff is my recent brand identity concept, created for people who want the ritual, flavour, and comfort of coffee wit...
