Cooking With My Ancestors - Visual Identity

"Cooking With My Ancestors" is a captivating and culturally enriching cooking show that takes viewers on a delightful culinary journey through the rich traditions of Asian cuisine. Embracing the notion of "winging it until your ancestors tell you to stop," the show celebrates the art of cooking without strict measurements, allowing participants to tap into their ancestral wisdom and instincts to create mouthwatering dishes that carry the essence of their heritage.

The visual identity is thoughtfully crafted to evoke a sense of nostalgia and warmth, reminiscent of cherished family recipe books that have been lovingly passed down through generations. The design concept revolves around hand-drawn illustrations of ingredients and dishes, coupled with a hand-written sans serif font, creating a visual tapestry that pays homage to the show's focus on cooking intuitively and the wisdom of ancestral culinary traditions.