La Lom Hotel and Resort Visual Identity

La Lom Hotel & Resort is a fictional brand created as an entry for a personal branding challenge.

A play on the Visayan word "lalom" which directly translates to "deep", La Lom is a boutique resort inspired by the modern hotels of Ibiza, Spain.

A serif font with a complementary sans serif font exudes luxury and elegance combined with curves to mimic the ocean's waves to maintain the organic feel. The icon carries the waves from the logotype coupled with straight lines placed like the sun's rays as La Lom Hotel & Resort is located on a sunrise-facing beach. The colors used are taken from the teal glow of the ocean and the white sand under the shine of the tropical sun.

Located on the stunning beaches of Siargao Island, La Lom Hotel and Resort offers a unique and tranquil retreat for travelers seeking a boutique hotel experience. La Lom has everything you need for a memorable stay. From exploring the island's natural beauty to lounging on the beach or enjoying the resort's many amenities, La Lom Hotel and Resort is the perfect destination to escape the busy city life.