Popsy Visual Identity

This is a made up project for practice. Popsy is a company that makes and distributes healthy soft drinks. Their main product is made with love and available in stores worldwide and the target audience is young adults. They want to convey a sense of nostalgia, while at the same time being modern.

I created the visual identity system for them and that includes typography, colors, imagery, graphic elements, packaging design and of course the logo.