Logo & Brand Design for a Teaching Organization

The teaching organization wanted a logo and a new look for their brand, so that is what I designed for them.

I started with research about target audience and competitor analysis. I searched for inspiration and made a few logo drafts.

Then the client got to choose which one they liked and I started developing the one.

I used the brand colors to make variations, and the client and I decided on which ones we wanted to use.

We chose a primary logo and a secondary logo and I put together a simple guideline for the logos and a simple brand identity system.