Bellissimo is a concept exploration luxury beauty salon site built with Framer. It communicates elegance and expertise through a sleek, minimal design.

This project started as a personal challenge. I wanted to show what’s possible when good design meets real business goals in the health and wellness space. Bellissimo gave me the chance to create a high-end salon experience online—one that feels polished, builds trust, and makes it easy for people to book. It was my way of blending aesthetics with strategy and showing how design can genuinely support a growing wellness brand.

Highlight high-end services (e.g., eyelash extensions, facials)

Build trust with testimonials

Showcase lookbook visuals

Encourage appointment bookings—all while conveying a premium feel

Information Architecture & Content Strategy Organized pages into Home, Services, About, Articles, and Contact. Focused on converting visuals and a clear booking CTA.

Design & Visual Approach Adopted a clean, monochrome palette with plenty of white space. Large hero image (“Timeless Beauty”) anchors the page. High-res service photos reinforce quality.

Framer Implementation Leveraged grid layouts, modals for the lookbook carousel, and sticky navigation for seamless browsing. Integrated booking call-to-action on multiple sections for consistency.

Content & Branding Showcased credibility with "20+ Years of Experience" and "12k+ Satisfied Clients". Placed three client testimonial quotes with names and roles to build social proof.

Booking Engagement: Multiple “Book an Appointment” CTAs drive conversions.

Trust Building: Highlights like experience years, client count, and testimonials create authority.

Visual Impact: The lookbook carousel engages visitors and showcases results, all within a clean layout.

Strategic Storytelling wins: combine stats (“12k+ clients”) + testimonials + elegant design to build trust immediately.

Use Framer’s strengths: interactive lookbook, smooth modals, and responsive grids stand out.

Omnipresent CTAs: “Book an Appointment ” prompts are repeated across sections to help conversions without being pushy.

Brand consistency matters: a luxury salon’s upscale identity is reinforced through fonts, spacing, photography, and tone.