Starting by a personal note, one of my biggest weaknesses on this planet earth is a good burrito. So how about letting my imagination (and appetite) roam free with this awesome passion project?

Inspired by the flavors, experience and energy, I created the brand identity of Fuego- a fun and vibrant Mexican food truck, infused with modern, bold colors and custom illustrations, that will make you crave for the amazing food awaiting- all keeping in mind that the visual experience is just as important as the culinary one.

Thinking about the young target audience who would love a delicious Mexican meal hot from the grill, I wanted to maintain a memorable and eye-catching visual experience, from the colorful truck that stands out from across the street, the illustrated menu, and up to the experience of the personality-packed stickers on the paper bag.