Anigma is tailored for pet owners, who besides their great love for their pets, also maintain a passion for unique design, fashion, aesthetics and luxury.

Drawing inspiration from nature, the brand was designed with delicate and unique colors and elements as well as classic fonts, combining modern and handcrafted-designed products with a timeless touch.

As a part of this student project, a comprehensive brand identity book outlined and detailed the brand's visual and strategic direction, values and stationary, as well as a primary and modern website homepage design.