The Body Shop

In this student project, my goal was to explore and understand what sets the international brand, 'The Body Shop', apart in the cosmetics industry, who their target audience is and how I can make their website work even better for costumers who wish to have an easy, aesthetically-pleasing and memorable online purchase experience.

The first step was understanding the brand's identity, core values, market positioning and product offerings- which led to analyzing the demographics, purchasing habits, and most importantly- pain points of the desired target audience. Learning these attributes, I was able to tailor the website's design and functionality to the specific needs of the target audience with the ultimate user experience, giving an emphasis on clear call-to-action which is the most important component and mission in e-commerce websites.

The design featured the brand's recognizable green color, reflecting nature and sustainability, and also included a lively mix of lavender purple and bold orange- which appeals to the target audience, mainly young women- while the font combination blended aesthetic charm with intuitive functionality.

With this process, I was able to offer a comprehensive and impactful solution, and transform the website into a efficient and visually-captivating tool for both the brand and the audience.