PTVFlix - UX Audit & Redesign
Jahanzeb Chaudhary
Redesigned landing intro, still capture
Overview
Project duration: 4 months
PTV Flix is a streaming service created by PTV (Pakistan Television Corporation), founded in 1964, PTV has created some of the most memorable shows in Pakistan from Studio Ponai Teen, Aank wala Jin, Alpha Bravo Charlie to name a few that have entertained different generations.
User feedback for the original version of the application
Lackluster appearance
Confusing navigation
Confusing login processes
Interface design feels haphazardly placed
Audit & findings
After going through the application the main pain points that I found users were facing
Sign-up for international and local users is very similar and confusing
The interface design looked pieced together without any reflection of PTV's branding identity
The app layout does not resemble any popular platforms in terms of layout - familiarity helps users associate with the product
Application redesign
The redesign kicked off with restructuring the architecture by making interaction flows, which were then adapted to the updated layouts, after which a hi-fidelity design pass was made to update color and font systems
Login screen
Account creation
Entertainment page
Redesigned home page for the web version
For a more detailed breakdown of the project please visit: https://jahanzebch.notion.site/PTV-Flix-Application-redesign-4d0fb4a0206f4280b04edfd4f3e7b6fd
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Posted Mar 26, 2024
Conducted a UX audit to find pain points that users are experiencing, and using those findings to make a more enjoyable & modern interface
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Clients
PTV Television Network
