Project duration: 4 months

PTV Flix is a streaming service created by PTV (Pakistan Television Corporation), founded in 1964, PTV has created some of the most memorable shows in Pakistan from Studio Ponai Teen, Aank wala Jin, Alpha Bravo Charlie to name a few that have entertained different generations.

Lackluster appearance

Confusing navigation

Confusing login processes

Interface design feels haphazardly placed

After going through the application the main pain points that I found users were facing

Sign-up for international and local users is very similar and confusing

The interface design looked pieced together without any reflection of PTV's branding identity

The app layout does not resemble any popular platforms in terms of layout - familiarity helps users associate with the product

The redesign kicked off with restructuring the architecture by making interaction flows, which were then adapted to the updated layouts, after which a hi-fidelity design pass was made to update color and font systems

For a more detailed breakdown of the project please visit: https://jahanzebch.notion.site/PTV-Flix-Application-redesign-4d0fb4a0206f4280b04edfd4f3e7b6fd