I created a full-stack user experience guide for Lightspeed, a UK-based internet provider. The project included defining a logo, brand principles, scalable UI systems, and two critical user flows: booking an internet installation (customer-facing) and managing appointments (technician-facing). The result is a seamless, modern experience for both sides of the platform.

Lightspeed is built on the belief that everyone deserves internet they can rely on. Our strategy centered on four brand pillars that informed every design decision:

Built for reliability – No drop-offs or lag.

Fast, always – Speed is the baseline, not a bonus.

Designed around people – From sign-up to support.

Simple is powerful – Remove friction, highlight clarity.

These values created alignment across copy, visuals, and interaction design.

The Lightspeed logo was designed to embody clarity and energy—a bold lightning-inspired mark supported by a signature “blurple” gradient. The visual system is built to flex across mobile, desktop, and physical formats, keeping the identity consistent at every touchpoint.

Customers need to quickly check availability, compare plans, and book an install. I created a streamlined UX that breaks the journey into bite-sized, reassuring steps—from postcode lookup to confirmation.

Check availability by entering postcode

Choose a plan with simple package comparisons

Book an appointment with real-time technician windows

Confirm installation with mobile-friendly summaries and reminders

For Lightspeed technicians, I designed a mobile-first tool that reduces job abandonment and boosts confidence in the field. Core goals: speed, clarity, offline access, and reliable escalation paths.

View daily appointments at a glance

Check in on arrival

Access job details & guides

Complete job, log notes or signatures

To ensure the product stayed rooted in real needs, I defined and designed for two core user types—each with their own pain points and goals.

Want to book in minutes, get confirmation, and avoid surprises

Value speed, mobile access, and transparent pricing

Need accurate info, real-time syncing, and tools that work offline

Prioritize efficiency and clarity in the field

Lightspeed was more than a UX exercise—it was a brand system brought to life through design. By connecting strategy to interface, and experience to trust, this project shows how thoughtful branding can shape real user behavior and satisfaction.