Back in 2020, a guy named Tog emailed me. He had this odd id...
Miguel Ferreira
Back in 2020, a guy named Tog emailed me.
He had this odd idea — a gadget that turned spoons & forks into kitchen tongs. He called it Anytongs.
Not the next iPhone, but the kind of oddball idea that made you smile.
Tog had no investors. Just a dream and a prototype.
He desperately needed website copy that made people get Anytongs.
So I wrote this line: “The magic gadget that turns ordinary spoons and forks into legendary kitchen tongs.”
Then another:
“Nothing really techy-techy here. Just a simple multipurpose tool that’s a lifesaver in the kitchen.”
And the rest of the homepage — with a pinch of salt and pepper for personality.
No buzzwords. Just a tiny bit of wonder.
Fast-forward 3 years — Tog’s on Shark Tank.
Daymond John offers a deal.
(Like most TV deals, it never closed — but he still reached $1M in lifetime sales by 2024)
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Posted Oct 21, 2025
Back in 2020, a guy named Tog emailed me. He had this odd idea — a gadget that turned spoons & forks into kitchen tongs. He called it Anytongs. Not the next ...
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