If everyone in your industry sounds too corporate-y, do the ...

Miguel Ferreira

If everyone in your industry sounds too corporate-y, do the complete opposite. Inject a pinch of personality into your website copy.
My client Hashtag Monday is an email marketing agency that helps eCommerce brands squeeze an extra $30,000-$225,000+ in untapped revenue (without paid ads).
In 2021 they asked me to help them stand out from all the other samey samey corporate-y email marketing agencies out there.
So I helped them find their truest truth and communicate it in a way that’s interesting, not forgettable.
⇝ "You’re hiring email marketing ichigyo-zammai. That’s our dirty little secret. In Ancient Japan, Japanese monks created a system (ichigyo-zammai) to keep them focused and on task. At Hashtag Monday we practice ichigyo-zammai religiously. That's why we do one thing, and one thing only. Email marketing. Nothing else."
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Posted Oct 21, 2025

If everyone in your industry sounds too corporate-y, do the complete opposite. Inject a pinch of personality into your website copy. My client Hashtag Monday...

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