If everyone in your industry sounds too boring, make your br...

If everyone in your industry sounds too boring, make your brand sound a little bit more fun than the “boring” alternatives.

For example, how to hack consumer indifference when you’re selling a boring product like collagen powder?

You add a pinch of personality and fuego into your product description copy.

Example? Copy I wrote for Wellgard in 2022 when they asked me to rewrite their collagen powder product page.

"There are lots of collagen brands. And then there's Wellgard collagen powder. The truth is, most alternatives in the market cost you at least £40 for 400g of not that pure collagen. With Wellgard you pay as little as £16.99 for 400g of pure collagen. 100% free of hormones, antibiotics or additives with wonky stinky names."