The Grove: Brand Strategy + Identity + Assets by Jasmine SotiropoulosThe Grove: Brand Strategy + Identity + Assets by Jasmine Sotiropoulos

The Grove: Brand Strategy + Identity + Assets

Jasmine Sotiropoulos

Completed work

Brand Design

Brand Strategist

Graphic Designer

Adobe Illustrator

Canva

Agriculture & Natural Resources

/THE GROVE

/ROLE

BRAND STRATEGY / PREMIUM BRANDING / ASSETS / MERCH DESIGNER

/DELIVERABLES

MARKET RESEARCH / AUDIENCE PROFILES / STANDOUT STRATEGY / MOODBOARD / LOGO SUITE / COLOURS / TYPOGRAPHY / BRAND IN ACTION / SOCIALS

/OVERVIEW

The Grove is a modern neighborhood provisions brand rooted in slow living and seasonal abundance. It gathers the calm of a canopy and the craft of a kitchen into one thoughtful identity that feels fresh, grounded, and generous. A refined wordmark with soft organic curves pairs with an emblem that moves from seed to sprout to canopy, celebrating growth and care. The palette leans into deep greens, sunlit neutrals, and a touch of copper that nods to handwrought tools and warm hospitality. Tactile textures, honest typography, and clean grid systems bring the brand to life across packaging, product, and web, creating a calm, confident presence that invites people to shop well, eat well, and feel connected to the source. This brand was created for a brief set by YouTuber Will Paterson for a challenge on his channel.