I designed the new visual identity for Scalepoint Advisors, a consulting firm providing fractional CFO and capital markets advisory for FinTech startups to help them scale, hence the name Scalepoint.

The visual identity had to convey professionalism and seriousness, but with a special modern twist that differentiates Scalepoint from its old-school-looking competitors.

The main brand application was a website designed and built with Framer, helping Scalepoint build an online presence and drive its online marketing funnel.

The website features multiple pages, an interest form, and a blog that the Scalepoint team can use to publish new entries.