Project Overview

Ichel Academy, an innovative hybrid academy for businesses and entrepreneurs, needed a complete branding and digital presence from the ground up. The project encompassed everything from logo creation to web design and development, as well as marketing materials. My focus was to establish a strong, cohesive brand identity that resonates with the entrepreneurial spirit while designing an engaging and user-friendly website.

Branding

Logo Design

The logo design was a key element of Ichel Academy’s brand identity. I crafted a modern, dynamic logo that symbolizes growth, learning, and professionalism—attributes central to the academy’s mission. The logo’s versatility allows it to be used across various platforms and materials, from digital to print.

Typography & Iconography

I selected a clean and modern typeface that communicates clarity and professionalism. The typography was carefully chosen to ensure readability and a cohesive brand tone across all mediums. Additionally, I developed a set of custom icons to complement the brand, adding visual elements that are both functional and aligned with the academy’s identity.

Character Design with MidJourney

To further enhance the brand, I used MidJourney to generate unique, engaging characters that reflect the diverse community of entrepreneurs and business professionals. These characters are used throughout the brand’s digital and print materials, adding a relatable, human touch to the academy’s messaging.

Brochure Design

Ichel Academy’s brand extends into print with a professionally designed brochure that outlines their services, courses, and key offerings. The brochure reflects the same design principles as the digital materials, ensuring brand consistency. It serves as a powerful marketing tool for potential students and partners.

Website Design & Development

Figma for Web Design

The web design process began in Figma, where I created detailed mockups of the site. The website’s design focuses on usability, allowing users to easily navigate through courses, sign up for updates, and explore the academy’s offerings. The visual aesthetic stays true to the academy’s brand, blending professionalism with creativity.

WordPress Development

I developed the website using WordPress, making it easy for the Ichel Academy team to manage and update content as new courses and programs are launched. The site is fully responsive, providing a seamless experience across devices, from desktops to mobile phones.

Results

The result of this project is a cohesive brand and fully functional website that embodies Ichel Academy’s mission to empower businesses and entrepreneurs. From the logo and typography to the web design and marketing materials, every aspect of the project was aligned with the goal of creating an approachable yet professional presence. The unique characters generated with MidJourney further distinguish the brand, making Ichel Academy stand out in a competitive market.