Spotify Wrapped & 2022 PR strategy by Angela AsanteSpotify Wrapped & 2022 PR strategy by Angela Asante

Spotify Wrapped & 2022 PR strategy

Portfolio project
Angela Asante
Spotify’s entire 2022 coverage and PR strategy for the Ghanaian market; wrote press releases, feature stories; landed +1,600% growth in non-paid clippings; increased Spotify execs' interview requests in Ghana’s media space by 500%

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Ideated Spotify's 2022 nationwide PR strategy. Wrote press releases & features. Landed +1,600% non-paid coverage growth; arranged TV/radio interviews.

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