Spotify Wrapped & 2022 PR strategy
Angela Asante
Spotify’s entire 2022 coverage and PR strategy for the Ghanaian market; wrote press releases, feature stories; landed +1,600% growth in non-paid clippings; increased Spotify execs' interview requests in Ghana’s media space by 500%
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Posted Feb 5, 2023
Ideated Spotify's 2022 nationwide PR strategy. Wrote press releases & features. Landed +1,600% non-paid coverage growth; arranged TV/radio interviews.
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Spotify
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