We created static ads for Pair of Thievesthat directly highlighted customer problems, ensuring they resonated with the audience while educating them appropriately at each awareness level.
Customer Research
We analyzed public forums to uncover customer pain points and desires, based on what they have experienced and what they wish to experience. Since many customers expressed similar needs in different ways, we prioritized the most common themes to address a broad audience effectively.
Outcome:
A compelling product showcase.
Headlines that directly address the desired audience.
Subheadlines that align seamlessly with the headline.
A clear call-to-action (CTA), either highlighting the offer or simply nudging them to make a purchase.
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Posted Sep 25, 2025
Created static ad concepts for Pair of Thieves, focusing on clear visuals and messaging to showcase the brand’s comfort and style across digital platforms.