UX/UI Design for CRM admin pages - iCRM

Web Designer

UX Designer

UI Designer

Adobe Illustrator

Adobe Photoshop

Figma

Client

Internal Concept Development

Industry

Customer Relationship Management (CRM)

Project Overview

The iCRM project is a conceptual dashboard designed to streamline customer management and analytics for businesses. The objective was to create a user-friendly platform that simplifies complex CRM tasks while providing powerful data visualization tools. The focus was on delivering an intuitive user experience, effective branding, and ensuring accessibility across all devices.

My Role & Responsibilities

☑️ Wireframes for All Pages:

Objective: To establish a clear and logical structure for the entire iCRM dashboard.

Approach: Created detailed wireframes to map out the flow of each page, ensuring a seamless user experience across the platform. The wireframes were designed to optimize user journeys, making CRM functionalities easily accessible.

☑️ UX/UI Design for CRM Customer Page:

Objective: To design a user-friendly interface specifically for managing customer data within the CRM system.

Approach: Developed a clean, intuitive design in Figma, focusing on usability and efficiency. The design emphasized easy navigation and clear data presentation, enabling users to manage customer information and track interactions effortlessly.

☑️ Mobile Version:

Objective: To ensure the iCRM platform is fully accessible on mobile devices, providing users with on-the-go access to critical information.

Approach: Designed a responsive mobile version that retains all the functionality of the desktop version. The mobile interface was optimized for smaller screens, ensuring that users could manage customer relationships from any device.

☑️ Branding:

Objective: To create a distinctive brand identity for iCRM that reflects its innovative approach to customer management.

Approach: Developed a cohesive branding strategy, including logo design, color schemes, typography, and overall visual style. The branding was crafted to convey professionalism, reliability, and modernity.

☑️ Custom Charts:

Objective: To provide users with powerful data visualization tools that help them make informed decisions.

Approach: Designed custom charts and graphs integrated into the dashboard, allowing users to visualize customer data, sales metrics, and other key performance indicators. These charts were interactive, enabling users to drill down into specific data points for deeper insights.

Challenges & Solutions

Creating a Cohesive User Experience Across Multiple Pages:

☑️ Solution: By developing detailed wireframes for all pages, I ensured that the user experience was consistent and logical throughout the platform. This approach provided a strong foundation for the visual design phase.

Balancing Functionality with Visual Appeal:

☑️ Solution: Focused on creating a UX/UI design that prioritized user needs while maintaining a modern, aesthetically pleasing interface. The use of custom charts and branding elements helped to elevate the overall look and feel of the platform.

Ensuring Full Mobile Accessibility:

☑️ Solution: Designed a responsive mobile version that retained all desktop functionalities, ensuring users could access the CRM on any device without losing key features.

Key Features

☑️Comprehensive Wireframes: Detailed mapping of all pages to ensure a seamless user experience.

☑️Custom CRM Customer Page: Tailored design for managing customer data, interactions, and analytics.

☑️Mobile Optimization: Fully responsive design ensuring access across all devices.

☑️Distinctive Branding: A cohesive brand identity that aligns with the platform’s goals.

☑️Interactive Custom Charts: Advanced data visualization tools integrated into the dashboard for enhanced decision-making.

Results

☑️User-Centric Design: The iCRM platform was praised for its intuitive design, making complex CRM tasks more manageable for users.

☑️Brand Recognition: The strong branding strategy positioned iCRM as a modern and reliable tool in the competitive CRM market.

☑️Enhanced Accessibility: The responsive design ensured that users could effectively manage customer relationships from any device, improving overall user engagement.

Conclusion

The iCRM project showcases my ability to deliver a comprehensive UX/UI solution that balances functionality, aesthetics, and user experience. Through meticulous wireframing, thoughtful design, and responsive development, the iCRM platform stands out as a robust tool for customer management and analytics.