Ferguson Plarre Bakehouses is a concept e-commerce experience for a long-established bakery brand. The project explores a warm, distinctive digital presence that makes browsing, discovering, and ordering cakes and baked goods feel simple and engaging.

A bakery e-commerce experience needs to balance strong visual appeal with practical shopping journeys. The challenge was to create a clear structure for browsing products, discovering categories, managing favorites, and completing purchases while maintaining the brand’s playful and recognizable character.

UX and UI design for a bakery e-commerce website

Clear product discovery and category navigation

Streamlined shopping cart and checkout experience

Supporting experiences for favorites, accounts, catering, and store locations

Strong visual hierarchy inspired by the brand’s established identity

The final concept combines a distinctive bakery aesthetic with a structured e-commerce experience. Product-focused layouts, clear navigation, and simplified shopping flows help customers move naturally from discovery to purchase while keeping the brand personality throughout the experience.