Landing page for Treez

Treez is the leading enterprise commerce platform for cannabis retailers, handling point-of-sale, payments, reporting, and compliance. I was brought on to redesign their landing page with a focus on clarity, speed, and conversion.

Cannabis retail operates under strict compliance requirements, and Treez serves enterprise-level clients managing complex workflows across multiple locations. The landing page needed to communicate a sophisticated product simply, build trust with enterprise buyers, and drive demo requests, all without overwhelming visitors with technical detail.

I mapped the key operational journeys (point-of-sale, reporting, compliance, payments) to identify what mattered most to prospective buyers. From there, I prioritized:

A clear value proposition above the fold

Visual hierarchy that guides enterprise buyers toward conversion

Section-by-section breakdown of core capabilities without cognitive overload

Consistent design language that reinforces trust and professionalism

The final design balances information density with breathing room. Each section addresses a specific pain point for cannabis retailers (compliance, transaction speed, analytics) while maintaining a clean, modern aesthetic that positions Treez as a premium enterprise tool.