Bink Rebranding
Lucy Codreanu
Brand Designer
Brand Strategist
Creative Director
Adobe Illustrator
Adobe Photoshop
Figma
Bink
Responsibilities:
Rebranding: Established the tone of voice, positioning, the visual identity, marketing collaterals, custom icons, illustrations, social media templates, and other visual assets.
Website redesign: Redesigned the entire website to ensure it effectively communicated Bink's value proposition and appealed to both consumers and partners, navigation, information architecture, structure and flow of the whole website.
Social media: Created templates for Bink's Linkedin and Instagram pages, created regular content and collaborated with Bink's marketing team to produce impactful campaigns.
