Bink Rebranding
Lucy Codreanu
Responsibilities:
Rebranding: Established the tone of voice, positioning, the visual identity, marketing collaterals, custom icons, illustrations, social media templates, and other visual assets.
Website redesign: Redesigned the entire website to ensure it effectively communicated Bink's value proposition and appealed to both consumers and partners, navigation, information architecture, structure and flow of the whole website.
Social media: Created templates for Bink's Linkedin and Instagram pages, created regular content and collaborated with Bink's marketing team to produce impactful campaigns.
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Posted Jul 14, 2024
I was in charge of revitalizing Bink's brand and creating a modern and sleek visual identity.
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