Jalapeño Chronicles visual identity
Daria Malovichko
THE TASK
My client has recently launched a blog called "The Jalapeño Chronicles" to showcase his multimedia artwork, which covers various human-related topics from his personal perspective.
They wanted a logo that could represent the name of the blog vibrantly and expressively. Since "jalapeño" is the client's nickname, it allowed them to add a personal touch to his content, reminding readers that it is merely one person's perspective and journey. The term "Chronicles" implies factual information, and hence the blog aims to provide an honest and sincere outlook on human emotions from the author's point of view.
To create a modern and bold identity for the blog, we developed three different logo options. The primary logo will be used for general purposes such as documentation, websites, and printed matter. The second illustrated logo will convey the brand's personality in a less formal manner, such as on stickers and postcards. Finally, the logomark was designed to represent social media content on platforms like Instagram and YouTube.
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