Mesa's identity design focused on connection between people and the growth of these relations over a cup of coffee

Mesa's brand personality was created on the foundations of being natural and modern. Patterns were key create a cohesive structure of the identity throughout, inspired by wood-grain and the topological contour maps. I used earthy tones to create an environment viable for growth of conversations.

Mesa’s logo, inspired by a plateau, coffee table, and moka pot, symbolizes natural, organic growth. It reflects how connections form effortlessly over time, aligning with the brand’s goal of fostering authentic, unforced community bonds.