This project aimed to redefine the perception of fruit juice by introducing Tropo, a nitrogenated fruit juice marketed as a soda.

The idea behind Tropo was to make it feel like a fun, fizzy soda while breaking the bias that healthier drinks don’t taste good. To do this, I used bold typography and playful elements inspired by East Asian candy, like bright, illustrated fruits. The packaging also borrowed layouts from classic sodas, helping Tropo look like it belongs on the soda shelf while keeping its own unique identity.