FROTH Iced Coffee Brand Identity Design

FROTH — Iced Coffee Brand Identity

FROTH is a bold iced coffee and frappé brand built around the feeling of a bright, unbothered summer sip. Inspired by candy colored beach days and golden hour breaks, the identity leans into high contrast color, playful hand lettered typography, and a visual world that feels equal parts editorial and indulgent.

The palette moves between coral pink, lime yellow, deep espresso brown, and soft blush, keeping every touchpoint from cup to signage to packaging loud, warm, and easy to fall for. FROTH isn't about rushing through your coffee order. It's about pausing for one cold, foamy moment that feels entirely yours.

This is an AI generated concept project exploring brand identity, packaging, and lifestyle art direction.