Isabella's Find: Weekly Beauty Series Launch

Beauty Brands Don't Want You To See This Weekly Series

Every beauty page posts the same "get ready with me" content. So I built something different.

Isabella's Find is a weekly product feature series I created from scratch, complete with its own visual identity, editorial photography direction, and a consistent template system that works across Instagram, Behance, and beyond.

For the debut edition, I styled and shot a full campaign around the NYX Professional Makeup Smushy Matte Lip Balm, leaning into a dreamy, Y2K-inspired pastel beauty look with lilac eyes and diffused blush against satin backdrops. The set includes portrait posts, wide format headers, a full Instagram grid mockup, and multiple styled ad-style layouts, all built around one consistent brand system.

This isn't a one-off post. It's a content format designed to run every single week, with a new product, a new mood, and the same recognizable identity every time.

Swipe through and see why this beats the usual beauty content formula.

Made by Isabella DigitalHub