Sash Archives Luxury Brand Identity Redesign

Sash Archives is a luxury event rental brand built around curated objects, thoughtful design and memorable experiences.

The rebrand marks a new chapter for the brand, creating a more mature, refined and recognizable visual identity while preserving its history and personality. 

Inspired by the idea of an archive, the identity brings together an elegant custom wordmark, a distinctive monogram, an editorial typography system and a sophisticated palette of deep green, warm neutrals and subtle gold tones. 

The visual system expands across icons, patterns, printed materials and digital applications, creating a cohesive and flexible brand for the luxury events industry.

Brand identity by Flavia Jackeline Brand Studio

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