Yoga, Wellness & Aesthetics Brand Identity | Jasmin Manga

Jasmim Manga is a space where yoga, aesthetics and massage come together as one experience of self care and movement. The brand identity developed for it is born from a flower that symbolizes beauty and the joy of living, and rests on a soft, warm yellow paired with off white, joined by a sandalwood gold and a grounding green that reinforce the brand's connection to nature. Clean, breathable compositions let natural photography carry the story, while delicate floral illustrations appear as a signature across the system. The result is an aesthetic that is natural, joyful and elegant in just the right measure, never overly mystical, never overly polished. Beautiful by nature.