This AI-driven system uses Make to automate the generation of news content and media, saving substantial time on research and production each week. It creates text, images, and voice-overs, making it an useful asset for email newsletters and other types of online content.

The process kicks off with Perplexity AI, which performs web-based research to gather the latest industry news or information on a topic. Perplexity's access to the internet makes it a better tool than ChatGPT or Claude for this step.

An email and a Slack message is sent to a team member to alert them that the latest cycle has started, providing information and a link to the database (here, Google Sheets is used) to check the output.

Following research, the system uses Claude and ChatGPT to generate text, images, and audio. This is done through custom prompts to get relevant, quality results.

Every piece of content generated in this system is added to Google Sheets, providing a structured database that's easy to access and manipulate. It can even be integrated into a wider content database to be used in existing content marketing workflows.

Content is automatically formatted for various platforms and distributed weekly. In this automation, it goes to a WordPress blog, but it can also go to a newsletter, social media, or other destinations.

This workflow makes generating valuable properties like newsletters effortless, enhancing brands' reputations with consistent, up-to-date information for readers. With team members alerted early in the process, it's easy to make human tweaks before finally hitting publish.

The flexibility of this system is one of its greatest strengths. It can be adapted for direct video creation for platforms like YouTube and Instagram, adding scripts for manual narration to maintain a personal touch.

Integration with a CRM like Airtable, Monday.com, or Clickup further streamline content marketing operations.

For SMBs and content creators, this system offers significant time savings by redirecting hours away from content production, freeing up time for more strategic business activities.

The use of Perplexity ensures the content is of high quality and up-to-date with the latest news. Businesses that use systems like that can maintain a competitive edge in digital marketing, particularly with good prompting that retains the brand voice.