Brightside Doctors wanted to engage with their clientele and provide them with helpful information. Their clientele are 65+, so it was crucial to create articles that would cater to that demographic and establish Brightside as an expert on health for this population.

I proposed an article that revolved around how to stay active and fit in your golden years.

I provided them with a list of keywords that I used in the article that they can continue to use for subsequent articles.