At Hyperbolic, a decentralized AI and GPU rental platform, I worked as a Creative and UI Designer, shaping the company’s early visual identity and applying it across multiple digital and physical touchpoints. From the website to social media platforms like X and Discord, as well as presentation decks and printed materials, I ensured consistency and a strong brand presence in a rapidly evolving industry.

Working closely with the Product Design Founder and Marketing Lead, I embraced a minimalist tech aesthetic that prioritizes clarity, sophistication, and a futuristic edge. This approach focused heavily on typography, line-based illustrations, and 3D renders, striking a balance between technical precision and engaging visual storytelling.

My work focused on usability and a clean user interface, ensuring that complex concepts such as decentralised GPU networks and AI computing were accessible to a broad audience. Through structured layouts, high-contrast typography and carefully curated imagery, I reinforced Hyperbolic's positioning as an innovative yet user-friendly platform.

In presentation decks and printed materials, I adapted this visual language to different formats, maintaining brand consistency while optimizing for clarity and impact. Whether through sleek infographics, dynamic slides, or bold typographic compositions, the goal was always to distill technical content into an engaging narrative.

Working in a cutting-edge tech environment like Hyperbolic required a blend of strategic thinking and creative execution, allowing me to craft a brand identity that reflects the company’s mission while resonating with a tech-savvy audience. This experience strengthened my ability to create adaptable, scalable, and forward-thinking design systems for emerging technologies.

💻 https://www.hyperbolic.xyz/