MOVE - Branding

Inspired by the studio's commitment to fostering tranquility and harmony, I curated a color palette dominated by soothing shades of green and cream.

These hues not only evoke a sense of calmness but also reflect the natural elements associated with the practice of yoga and pilates. The chosen color scheme permeates every aspect of the user interface, creating a visually serene and cohesive online environment that resonates with the studio's ethos.

In crafting the logo for "MOVE," I opted for a serif font to imbue the brand with a touch of elegance. The timeless and sophisticated characteristics of the serif font align seamlessly with the studio's commitment to providing a refined and enriching experience. The logo serves as a visual representation of the studio's dedication to balancing physical wellness with a sense of self esteem and worthiness.