Business & Media Analytics

Advanced Tableau user to synthesize insights and trends. Marketer who have developed customer centric product and user interface. Highly skilled in data analysis in diverse area;

Hard KPIs; revenue, conversion, units, customer lifetime value

Purchase behaviors; funnel from Visits, App downloads, Website path

Customer segmentation; Profiling, Geographic trend

Media performance; Social, Banner, TV, ROAS, Frequency, Overlap

Acquisition; New-Repeat buyer, acquisition

As a media analytics manager, product marketing manager, and digital marketer, I have honed my analytical skills to help companies measure the success of their marketing campaigns and identify areas for improvement.

I am passionate about using data to inform decision-making and have a keen eye for marketing details, which allows me to spot trends and patterns that others might miss. Additionally, my experience in startups has helped me develop a quick-thinking and adaptable approach to problem-solving in the fast-paced digital marketing landscape.