Pursue measurement tool enhancement for all business KPIs, consumer behaviours, marketing funnels.

Developed a Tableau Dashboard for Daily Business KPIs review combining multiple data sources. KPIs include core business performance (Revenue, #Transaction, $Rev/Transaction), New & Repeat buyer, Media Mix, App downloads.

Deliver industry-leading analyses and insights readouts on a regular basis to better understand performance of marketing and optimize to drive strategy using Google Ads Manager, Meta Business Suite, Urban Airship (App analytics).

Lead (global) Social Meta Campaign analyzes to understand the optimum campaign set up for full funnel marketing. Well versed in assets creation in Canva. 

Created 12 months marketing calendar and activation plans. Build sustained engagement with Repeat users. Worked on business/ affiliate partnerships and strategy. Turned around a declining market #3 with 30% share within 3 months.

Worked on website passive prospect conversion. Leveraged paid media channel to convert awareness to leads.

Introduced app analytics and in-app strategy. Executed Push notification and created push customer journey.

Authority building on the app by moving app store rating from 3.5 star to 4+ star ratings in 1.5 months in iOS and Android with 3X increase in volume of rating.