Moon’s Brew — Whimsical Beverage

Moon’s Brew — Whimsical Beverage Brand & Mascot System

A whimsical beverage branding concept centred around a magical black-cat mascot. I developed the mascot as part of the brand’s storytelling system, adapting the character with different ingredients, flavours, and visual elements so each product can feel distinct while remaining recognisably part of the same world.

My role: Brand Designer · Visual Identity · Illustration Direction Skills: Mascot Design, Brand Storytelling, Packaging Concepts, Illustration, Visual Systems