Ruzana Kamsul
Brand Designer | Visual Identity, Art Direction & Brand Syst
New to Contra
Ruzana is ready for their next project!
Loving Animal Clinic — Social Media Content & Visual Direction
I developed and managed social media content for Loving Animal Clinic across Instagram, Facebook, and TikTok, with the goal of increasing brand awareness while making pet-care information more accessible and engaging.
The visual direction uses a soft turquoise-based palette with playful layouts, pet imagery, illustration, and educational graphics to keep the clinic approachable while maintaining consistency across different types of content. Posts ranged from pet-care tips and veterinary education to seasonal campaigns, adoption awareness, and general brand communication.
Alongside visual design, I also helped shape the content approach so that each post served a clear purpose — whether educating pet owners, building trust, increasing reach, or strengthening the clinic’s online presence.
My role: Social Media Designer · Content Creator · Visual Direction
Skills: Social Media Design, Content Strategy, Brand Consistency, Educational Graphics, Illustration, Instagram Content
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Moon’s Brew — Whimsical Beverage Brand & Mascot System
A whimsical beverage branding concept centred around a magical black-cat mascot. I developed the mascot as part of the brand’s storytelling system, adapting the character with different ingredients, flavours, and visual elements so each product can feel distinct while remaining recognisably part of the same world.
My role: Brand Designer · Visual Identity · Illustration Direction
Skills: Mascot Design, Brand Storytelling, Packaging Concepts, Illustration, Visual Systems
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Welcome to Malaysia — K-Pop Fan Poster
A promotional fan poster created around a bold, grungy editorial direction, combining cut-out imagery, distressed textures, handwritten typography, and pixel-inspired elements. The goal was to create something energetic and expressive while balancing multiple subjects within one cohesive composition.
My role: Graphic Designer · Art Direction
Skills: Poster Design, Editorial Layout, Photo Compositing, Typography, Visual Direction
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Hot Noonchi — Playful Korean Comfort Food Brand Identity
A playful brand identity concept for a Korean comfort food brand, built around warmth, nostalgia, and personality. I developed the visual direction, colour palette, typography, graphic elements, packaging applications, and mascot-driven brand world to create an identity that feels fun, approachable, and memorable.
My role: Brand Designer · Visual Identity · Art Direction
Skills: Branding, Packaging Design, Typography, Colour Systems, Mascot Branding
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