Hot Noonchi — Playful Korean

Hot Noonchi — Playful Korean Comfort Food Brand Identity

A playful brand identity concept for a Korean comfort food brand, built around warmth, nostalgia, and personality. I developed the visual direction, colour palette, typography, graphic elements, packaging applications, and mascot-driven brand world to create an identity that feels fun, approachable, and memorable.

My role: Brand Designer · Visual Identity · Art Direction Skills: Branding, Packaging Design, Typography, Colour Systems, Mascot Branding