Agency website designed to build trust and generate leads by Georgia TsiouliAgency website designed to build trust and generate leads by Georgia Tsiouli
Agency website designed to build trust and generate leads
Makromedia Agency - Conversion-focused agency website designed to build trust and generate leads
Overview
Makromedia is a digital agency offering web design and digital marketing services to Greek businesses. I built the brand identity and designed and developed the website with a clear goal: turn visitors into qualified leads by communicating trust, clarity, and professionalism from the first interaction.
My Role
Brand identity & logo design
UX and UI design in Figma
Webflow development
Information architecture and content hierarchy
Responsive design implementation
This was an end-to-end project, from brand foundations to live website.
Challenges
Trust-driven homepage structure
The homepage was designed to immediately communicate credibility by clearly presenting services, process, and values without clutter.
Clear service explanations
Each service page was structured to explain what the client gets, how it works, and why it matters, reducing friction and confusion.
Strong information hierarchy
Content was prioritized so visitors can quickly find what they need, whether they are browsing or ready to contact the agency.
Brand-consistent visuals
Colors and typography were chosen to align with Makromedia’s identity while supporting readability and clarity.
Platform & Tools
Figma for UX and visual design
Webflow for development, responsiveness, and scalability
Webflow was selected to allow fast iteration, easy content updates, and long-term flexibility as the agency grows.
Outcome
The result is a structured, conversion-ready agency website that:
Builds trust through clarity and transparency
Communicates services effectively
Supports lead generation through a clean, intuitive user experience
The website continues to evolve as Makromedia expands its offerings and client base