This project involves the redesign of Lapati Katerina's landing page. The goal was to modernize the existing page and adhere to her preferred colour palette (pastel colours). Since Katerina is a mentor offering mindfulness, coaching and meditation services to greek and international customers, the website should reflect a calm vibe.
Goals
Demonstrate Katerina's expertise and biography
Present her services and benefits in an attractive manner
Let visitors contact her directly
Incorporate pastel colours and enhance her brand's voice
Challenges
Combining existing brand guidelines with the industry's (coaching) aesthetic
Communicate the value of her sessions to visitors
Outcome
The result was a carefully designed landing page containing all the necessary information about Katerina's sessions. By choosing lively yet calm colours and shapes, visitors can connect with Katerina's serene and peaceful aesthetics.