IN10 Consulting: A construction consulting website

Upon consultation with the founders, it was evident they desired a modern, clean, and professional website design. The primary goal was to provide visitors (their prospective clients) with a comprehensive overview of the services while facilitating seamless communication with the team.

Understanding the importance of a user-friendly interface, my task was to create a platform that not only showcased their expertise but also streamlined the process for potential clients to connect with them efficiently.

In crafting the website's visual elements, I adhered closely to the client's branding guidelines. Utilizing their brand colours judiciously, I ensured a consistent visual identity throughout the layout. I avoided using multiple shades as it is a static website creation without many interactions. My main aim was to focus on legibility and adequate contrast.

The choice of the Sans font family, with its varying weights, was instrumental in conveying professionalism and minimalism, aligning perfectly with the company's ethos. Additionally, relevant imagery was strategically integrated across pages to complement and enhance the content, providing visitors with an engaging visual experience.

Design iterations were meticulously crafted following initial discussions on site architecture and wireframes. Each screen was refined iteratively, incorporating feedback from the client. This collaborative approach allowed me to fine-tune the layout, navigation, and overall user experience, ensuring optimal functionality and aesthetic appeal.

Since the website's launch, the results have been remarkable. The construction consulting company has reported a consistent influx of 2-3 leads from major clients in Houston, USA, every month. This tangible outcome underscores the effectiveness of the website in not only attracting but also converting potential clients, thus contributing significantly to the company's growth and success.