e-commerce app businesses set a goal to improve their online sales performance. Their existing website faced several challenges, including high bounce rates, cart abandonment issues, and a decrease in overall conversion rates. Our mission was to optimize the website to enhance the user experience, drive engagement, and ultimately boost sales.

High Bounce Rates: The website experienced a high bounce rate, indicating that visitors were leaving quickly without engaging with the content.

Cart Abandonment: Many users were adding products to their shopping carts but not completing the purchase.

Conversion Rate Decline: The conversion rate had steadily declined over the past year, impacting the client's revenue.

Our optimization strategy encompassed a comprehensive approach that addressed both user experience and technical aspects of the website.