ReDesign Food Delivery App: Increase The Conversion Rate

Background: Food delivery app, serving a diverse range of culinary delights to customers across multiple cities. In an effort to improve its online presence and provide customers with a seamless ordering experience, it decided to revamp its website. This case study outlines the steps taken to redesign their website.

Outdated Design: The existing website had an outdated design, which didn't align with the app's modern branding and user expectations.

Usability Issues: Users encountered difficulties in navigating the website, finding menus, and placing orders efficiently.

Mobile Responsiveness: The old website lacked mobile responsiveness, making it inconvenient for users who prefer ordering via smartphones and tablets.

Improve User Experience: Create a website that is intuitive, user-friendly, and aligned with the mobile app's design and functionality.

Enhance Mobile Responsiveness: Ensure the website functions seamlessly on various devices, providing a consistent user experience.

Boost Conversion Rates: Increase the conversion rate by making it easier for users to find restaurants, view menus, and place orders.