Overview

As a dog lover, I created "goldenpawsperity," an Instagram account dedicated to my love for golden retrievers. My goal was to share my passion for this breed with others and by curating content and creating a community of fellow golden retriever enthusiasts.

As well, I created a Pinterest account that showcased confident women living their best lives, embodying the essence of luxury through a mindset of confidence. My goal was to inspire and empower women to live their best lives and embrace their inner confidence.

Approach

GoldenPawsperity

I focused on creating visually appealing content that resonated with my target audience. I curated videos of golden retrievers and shared them regularly on my Instagram account with the purpose of growing a community of golden retriever lovers

Pinterest: LuxLyfe

To achieve my goal, I utilized Pinterest ad center to conduct keyword research and strategically incorporate trending keywords into my boards to attract the ideal audience. I also curated videos that resonated with my target audience and shared them regularly on my Pinterest account, strategically using keywords in my content

Outcomes

For the "goldenpawsperity" Instagram account, I successfully reached around 897k people with a single reel and grew profile visits 3 fold. By consistently curating engaging content that resonated with fellow golden retriever enthusiasts, I fostered a strong community and established a notable presence on Instagram. For the Pinterest account, the results were remarkable with around 100k impressions and an engaged audience of 7.24k in just 1 month. Overall, my approach for both projects helped to establish a strong and engaging presence on social media, resulting in increased visibility, engagement, and growth in followers.