The East Side Freedom Library struggled with consistency and a cohesive visual identity on Instagram.
So, I stepped in to take charge of their Instagram I created eye-catching carousels that showcased their events, giving their feed a unified look. I also made a point to engage with their followers and collaborate with other non-profits in their field.
In just three months, from June to August 2022, we saw a phenomenal 300% increase in Instagram Organic Reach. And to top it off, our click-through rate was a remarkable 83%.
From September 2022 to May 2023, we continued to see growth in unique profile visits, and our event registration posts boasted an impressive 76% click-through rate.